In November 2021 they started using Priceff's dynamic pricing. One year later, revenue was up 18%, rental hours had grown 29% and the total number of rentals had increased by 22%.
All from the same fleet, in the same markets, with the same team.
The problem with manual pricing
Before Priceff, PakuOvelle priced their vans manually. Prices were updated occasionally based on intuition and competitor observation. During busy periods, vans were rented out at prices that were too low because demand was stronger than expected. During quiet periods, prices stayed too high and vehicles sat idle.
The team knew the pricing wasn't optimal. But with dozens of van types across multiple locations, updating every combination manually was simply not feasible.
How Priceff works for van rentals
Priceff integrates directly with PakuOvelle's booking system via API. Every van type at every location gets its own price, updated automatically every 10 minutes based on real-time demand.
When a specific van type starts booking faster than usual, the price adjusts upward automatically. When demand is softer, prices move down to attract bookings before the rental window closes. No manual input required.
A year later
The impact was measurable across every key metric. Revenue grew 18%, rental hours increased 29% and the total number of rentals was up 22%. The fleet was not expanded. The team was not enlarged. The pricing was simply made to reflect what customers were actually willing to pay at any given moment.
What this means for vehicle rental operators
PakuOvelle's results are not unusual for operators who switch from manual or static pricing to real-time dynamic pricing. The revenue gap between what a fleet earns and what it could earn is often larger than operators expect, and it exists across every van type, location and day of the week simultaneously.
Closing that gap does not require more vehicles or more staff. It requires pricing that reacts to demand as it happens.
